The advantage of an article marketing strategy is that it has an effect not only online, but also offline. It will increase page rank and bring traffic.
To be sure, article marketing breaks the barrier of online marketing and can have a real impact on your business. The fundamentals behind the whole idea are the same and the internet simply offers a different form of distribution. More eyeballs means more customers and by taking the time to write articles, more are drawn to your product or service.