Most authors try to follow a journalistic pattern of news writing, adhering to the formula of 5W’s and one ‘H’. However, an interesting piece of writing should have a strong theme and exclusive style of its own. It should clearly indicate what is to follow and should conceal the climax till the end of the story. It is essential to maintain direct link from one part to another to ensure continuity of thoughts and to focus on the chosen theme.
To sustain the interest of the reader, a writer, while writing on the subject matter he has chosen, should pay attention to the theme, style and language used in his work. He should give importance to the clarity, freshness and depth of the ideas expressed. The language adapted should be simple and easily understandable. William Wordsworth has said that the language used must be purged of impurities such as slang, vulgarity, coarseness, archaism and so on.
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Eric Raymond