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It was in 1960 when the brand name for handbags and Coach purses was introduced. During this time, handbag manufacturers used thin leather on cardboard and what set Coach apart from the rest is their use of durable cowhide instead. At this same year, the popular fashion designer Bonnie Cashin came into the picture. She contributed a lot in the success of the company. She incorporated several revolutionary ideas to the brands handbags and purses. She added side pockets, matching coin purse, pens and key chains. Before her entry into the business, the handbags were usually in tan and brown hues; Cashin introduced handbags in vibrant colors. It was also Bonnie Cashin who is responsible for designing matching footwear, eyewear and other accessories bearing the Coach logo.

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