Whenever anyone starts off a business, one of the first aspects they concentrate on is getting new clients. This is of course, assuming they have the necessary skills to survive in the business in the first place. Once the clients are in, the projects begin. Once the projects begin, the work continues till the money comes in. And the cycle continues till the business finds new clients or the clients themselves finds new places to take care of their business. But among the thousands of businesses I have had the opportunity to see through, very few, if at all, have ever concentrated on marketing a business.
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