Posted by the author on August 4th, 2007
Movie posters began as promotional items that were created by Hollywood film studios to advertise feature films. Today, movie posters are still being designed by studios to build awareness about a film. Movie posters are prominently displayed in the lobby of your local movie theater, in magazines, on billboards, on the sides of buses, and even on the on the internet. Movie posters can even be found in the towns and villages of countries all over the world.
Metro-Goldwyn-Mayer who boasted that they had “more stars than there are in heaven,” set the industry standard for movie posters. Theirs was a starker, no-frills style of movie poster which was often dominated by a photo montage design. Columbia Pictures used a fake color process to colorize their movie posters. This turned their posters into movie poster art. This process was quickly copied by all the other studios. With their stable of top stars, Paramount using a minimum of text, produced sleek and witty posters. In the earlier days, promotional posters often featured a still from the film with the entire cast or a particularly memorable scene. Today’s modern movie posters usually contains a memorable image which defines the underlying theme of the film, such as C3PO and R2D2 from the Star Wars series or the “S” symbol from the Superman movie franchise. But I think that movie posters have become more than just promotional ads for the Hollywood film industry, in some cases they’re beautiful works of art.
Read all of Movie Posters – “Born In The Golden Age of Hollywood”
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