What’s the first thing most small business marketing do to increase there sales of their products or services? Is it that they put together a description of their credentials? Then they pick up the phone, run an ad campaign, send out a brochure and or build a web site and ask people to buy.
Actually a sale is the end point or one of the waypoints in your relationship with a client. Before they are ready to give you their money, prospects need to be confident that you have what they want, and they trust your product or service will deliver on your promises. Once a prospect gives you their contact information, go to work and make good on their trust by showing an interest in their needs and giving them a steady stream of useful tips. The more you give your prospects, the stronger your relationship will be.
Marketing is about building relationships, one by one. Start by focusing on what your prospect wants, not on yourself..